Hi business owners and brand owners 🤗.
Let's start with defining a lead , and then we'll cover what online lead generation is, why you need lead generation, how you qualify someone as a lead, how to label lead types — such as sales qualified leads, how you generate leads.
What is a lead ?
A lead is any person who indicates interest in a brand or business's product or service in some way ,shape or form .
Leads are individuals or companies that like what you sell and may turn into customers.
For example ,when you post your thrift wears or sneakers shoes on your social media platforms and someone messages you asking about this product,you have just generated a lead -Note a sales qualified Lead .
Lead generation is the key to any business. And without it, a business will struggle to grow and expand as they don’t have a steady stream of customers.
What is lead generation?
You might have heard of lead generation or lead magnet from a business expert near or might have seen a class on lead generation or “how to generate contacts(buying customers ).
Relax my dear,its not a big word thst’s confusing ..The contentqueen is here to allay your fears ,read on with me 😊.
What do I do faith 🤔?I have few contacts and low status views .I hardly make sales in a day talk more in a week.Everyday I post my product or service but no one patronizes me “ laments Damilola CEO of dami’s luxury store .
Tips to generate long lasting leads and buying customers .
Tip one👌-Content marketing
If your content is awesome, people will share it. Create content that is engaging, knowledgeable and allows people to grow.
This could be blogs, a video about the company or even an awesome image. If people like it, it is guaranteed to be shared.
However, ensure that you are putting time and thought into what you are creating and make sure that your content is of good quality.
For example,if you sell sneakers or perfumes ,you could create a post or a video stating the benefits of wearing a sneakers instead of high heels (Female included here) and benefits of smelling nice with a quality perfume from you .
As a small business, generating leads is a top priority. Luckily, there are many ways to get more leads quickly and effectively.
Tip two -Facebook Ads
Facebook ads are one of the best ways to drive leads. If you’re willing to “pay to play,” you have access to specific targeting options, including age, location, interests, and more.
To make your ads successful, and drive qualified leads, use best practices and follow your data. Here are a few tips to keep in mind as you create your first Facebook ad:
The ad should be closely related to the content people are clicking through. If there’s any confusion, people are more likely to click away, assuming there was a mistake.
Tip three - Personalized email marketing
Email marketing is a great way to drive leads, especially when your emails are personalized to the person receiving it.
This small touch can help you drive more leads while building brand loyalty with potential customers.
As you begin sending emails, it’s important to track your successs .
This allows you to test, modify and evolve, driving more leads with each send. Compare your open and click rates to the average for your industry, as well, to determine if you’re on point or behind.
Don’t forget to check where people are clicking within the email itself. If you place links in more than one place in your email — which you should to increase total clicks — track which ones are being clicked more often.
Tip six-
Conduct regular customer care calls.
Don’t drop your customer after the sale.
I repeat ,don’t abandon your customer !!!
A happy customer who has a continued relationship with you and your company is likely to buy again.
It shouldn’t come as a surprise that it’s cheaper to sell to an existing customer than to acquire a new lead. Follow-up calls are a strategic way to nurture customer relations and a great time to ask for referrals.
Sometimes the most quality leads you have are actually your current customers.
you’ll find greater accuracy and skill in hitting your sales targets.
Thank you for reading this educative blog post .
Do me a favor to share to all business owners in your space ,I promise to love you forever💚.
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